![]() Attending an event and swapping cards is not relationship building. I think being a small business owner in any form is a great achievement and we don't need any more labels than that,” says Linda Reed-Enever, Media Connections.Ħ. “I think that we all do an amazing job in business and being a mum or not does not add any credibility or make a difference to what we do. ![]() “Eventually, I figured it out and have never used it since.”ĥ. It's an old-fashioned word, mainly used in the 1950s, so I was never 100 per cent sure what she meant,” says Leah Greengarten from branding, graphic and web design company The Elk Group. “I used to work in a PR agency, where the boss wanted everything to dovetail. “It dehumanises a business - why not just refer to people by their names and make them feel part of a broader team? It's not conducive to building relationships,” says Sharon Latour, Marketing Bee.Ĥ. Yet you still see it everywhere, particularly in relation to anything digital or IT.”ģ. Solution.“I work in marketing and it's the most overused word,” says Kimberly Palmer, marketing consultant, Brazen Productions.
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